Influence - Robert Cialdini

Influence - Robert Cialdini

A landmark book on the psychology of persuasion, Cialdini reveals the six core principles that shape human decision-making. Through research and real examples, he shows how influence works — and how to use it responsibly.

Theme/Genre: Psychology • Marketing • Behavioral Science
Who Should Read It: Perfect for business owners, marketers, sales professionals, and anyone who wants to understand how people are persuaded in everyday life.
Condition: Brand new
Print: Local
Cover: Paperback